9 Proven Formulas for Facebook Posts that Increase Engagement.
9 proven formulas for Facebook posts that increase engagement.
Caption for this photo. This is a fun and simple post that is 90% visual. The only text needed is "Caption!". Find great photos to share via Facebook search or Imgur.
Quotes. People love to share and like quotes - especially whimsical or motivational quotes. Post a quote as text or as a photo update. Find quotes photos quotes to share on Pinterest or create your own branded post with Canva.
Native Video. Facebook loves video. Especially if it's uploaded directly to Facebook (rather than linking to YouTube or Vimeo) or even better Facebook Live. Use video to discuss new topics, summarise a blog post, or welcome people to your page. Repeat calls to action in the text of the post.
Facebook Contest. Give people an incentive to like and share your page. Use a Facebook contest app like Gleam or Wishpond, or simply ask people to participate in an action on a post. e.g. "Like and share to win," "Caption to win."
Questions. Questions are a great way to encourage dialogue with fans. It's probably the easiest way and one of the best ways to get people to respond to your posts. Be sure to respond! (Who is attending [event]?, True or False: [fact], Today is [event]. How do you celebrate, What is your favourite thing about [x]?)
Crowdsource for answers. Instead of answering questions yourself, you can crowdsource your fans to help others who need tips and advice. Just update your page with questions from fans.
Do you remember [old fad/tradition]? Nostalgia is a great way to engage people. Use simple text posts or images to give people the opportunity to comment on their memories from that time, or to say how grateful they are now that a particular fashion has gone out of style. The aforementioned page: remember?
Repost your popular content. Share your blog posts, Youtube videos, Quora replies, Instagram pictures, etc. that have already been successful on other platforms.
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