Some Local SEO Strategies for Schools

Local search engine optimization (SEO) is extremely important for businesses of all sizes to rank well with people searching for a specific type of business in their community. Local search engine optimization not only helps businesses succeed in their community, but it is also a useful practice that schools should incorporate into their marketing strategy. Google has also changed its search engine to provide readers with more relevant, geographically accurate information to help them find what they are looking for in their area. Using the following techniques to improve your local search results will make it easier for prospective students and their families to find you online, while helping to improve your enrollment numbers.

1. link building.

The more relevant websites with high authority and page rank you link to, the better your chances of ranking well for your search terms. Inquire about local organizations, community groups and other local businesses and ask if you can link to their site. Most are happy to do this for schools, but all you have to do is ask. If local organizations have donated to your school, you should include their link on a donation page on your website. The organizations will be more likely to accept your request for a link if you have their link on your website.

2. Include citations.

Including citations on other websites means that you include your school's name, address, phone number, and any other contact information that might be of interest to the public. Remember, just because you have citations on other websites does not mean there is a link associated with it. However, if you have an equal number of links and citations, you will greatly improve your local search results.

local seo

3. submit to local directories.

Local directories are basically phone books on the internet; they allow readers to easily find the business they are looking for. Listing your school in quality local directories increases the chances of your school being found online. Beware of low-quality, spammy directories, because you will not get the high-quality visitors to your website that you need. 

4. gain reviews.

There are plenty of school review websites that can pique the interest of potential students. Greatschools.org is a great school review website where you can read reviews, test scores, and compare the school to other schools in the area.

5. Optimize your school pages.

Whether your school has a Facebook page or a page on Google, Yahoo and Bing, it's important to make sure the profiles are fully populated. All too often, businesses sign up for an account and only provide their business name and phone number. To get results, you need to include as much information as possible, including all contact information, pictures and videos, and regular updates. If you have a blog or other social media accounts, make sure the profiles are filled out completely so your audience has an idea of what your school is about and why they should sign up with you.

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