What is Google Merchant Centre ?(Quick Review)

 Google Merchant Center is the unsung hero of online advertising. Many marketers use it, but few of them mention it when talking about their marketing strategies. However, do not be fooled. Google Merchant Center is the absolute backbone of any successful Google Shopping campaign.


What is the Google Merchant Center?
Google Merchant Center was launched in 2010 along with Google Shopping. It is a digital platform that allows you to create Shopping ads for Google, YouTube and other Google partner sites.

The main purpose of the platform is to allow merchants to upload and update information about their products. This product information includes prices and availability. The updated data is displayed in relevant Google Shopping ads and search queries.

Why should I use Google Merchant Center?
Here are some specific features that make it particularly valuable.

1. Import customized product datasheets.
Google Merchant Center offers a wide range of descriptors (or attributes) for your product data. This gives you plenty of room for customization when creating Shopping ads. It can also be incredibly helpful if you are looking for a specific product or need to adjust your strategy for different products based on performance.

2. Edit and update existing product data.
You can easily edit product data. This allows you to optimize products that are still running in the Shopping Feed. Also, with Google Merchant Center, you can tinker with bids and manage your advertising strategy practically in real time.

3. Smooth integration with other Google products.
The Center integrates naturally with Google Ads, the Google Display Network, and other advertising platforms. This means you can run sophisticated remarketing and omnichannel advertising campaigns.

Participating in Google Merchant Center ensures that your marketing is better coordinated on Google and that customers see the most relevant and up-to-date product information for your e-commerce store.

Does Google Merchant Center cost anything?
Google Merchant Center is completely free to use. Just do not forget that you still need to pay for user engagement. You can do that in several ways:

Cost per click (CPC). In this method, you pay a certain amount of money every time a potential buyer clicks on one of your ads.
Cost per engagement (CPE). With the CPE method, you get paid every time a user engages with an ad. This includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping an ad.

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