7 Crucial Steps For 10xing Your Online Sales - InfoTalks

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Cohesive content

The best way to engage your audience is to stay fresh and exciting. When you brand yourself and create consistent content, interest in your website increases and you attract more customers. Follow these tips to ensure your website offers exciting content.

Schedule photo shoots a few times a year for fresh content. Mix up the photos on your website to keep things interesting.

Have a brand expert write your copy to keep content culturally relevant. 

Test website components

Your homepage is most important for split testing because it's often your brand's first impression. Even small things, like color placement, can make a big difference in website traffic. Once your website has been online for some time, consider these aspects to ensure you are split testing into the areas that can help you the most.

Geography. Where in the world are customers coming from? 

Entry points. How do visitors find your site, and on which page do they enter most often?

Repeat customers. What on your website leads to the most repeat buyers?

Heat mapping

Heat mapping can be very beneficial for your conversion optimization because if you know which pages on your website are visited the most, you can work on and optimize the less visited pages. Website analytics is the best way to determine which pages visitors visit most often and how much time they spend on those pages.

Sales promotion 

A fresh and interesting offer is a sure way to attract repeat customers and increase sales. Regardless of whether you sell products or services, keeping the sales page exciting is sure to benefit your online store. When listing products, keep in mind what attracts customers. Follow these tips to boost sales.

Be consistent with publications. Think of compatible products or services that go well together and make those recommendations.

Enhance existing products. Think about offering other colors, other styles, or other sizes.

Delivery. Whether local, national or international, free or low-cost delivery is something customers often look for.

Generate new traffic

Since you can not sell anything without people coming to your website, traffic basically goes hand in hand with high sales. Marketing is not always a pleasant task, but it's necessary. You want to attract new customers to your website, just as you want to turn your existing customers into repeat customers. Follow these tips to create an influx of website visitors.

Paid Traffic Channels. Marketing has become easier through social media sites like Instagram or Facebook ads. These can often be tailored by gender, region, or interests.

International. If you are able to ship or sell a service globally, you will want to market globally. A global audience increases sales and shows other countries that you are worth engaging with because you have outgrown a domestic marketing region. 

Popular regions for exporting from the U.S. include China, Japan, Europe, and Australia. Ads can be used to locate international hotspots.

Payment Gateways

Once you have an audience buying goods and services from your website, you should offer seamless payment options. Follow these tips for seamless payments.

Keep the choices simple. Offer Apple Pay, Shopify, or Google Pay, which customers are likely to be familiar with.

When the payment process is quick, it seems simple and customers will leave the site satisfied.

Customer support

It's cheaper to keep an existing customer than to acquire a new one. Therefore, repeat purchases are important, and customer service plays a big role in creating satisfied customers who are happy to come back. Follow these tips to ensure repeat customers.

Offer free shipping to generate interest. 

Offer reasonable return periods

Provide customer service via a chatbot while visitors are on the site.