The complete guide to Spam Score - Digital Marketing Hindi

Spam Score is important to know for your Business so I recommend you to read detailed information on On Site Web Spam Factors in Google 200+ Ranking Factors.

Spam Score is a rating system released by Moz in 2015 that predicts the possibility of subdomain spam on a website.

It consists of 17 spam "flags", and each flag corresponds to a specific spam indicator defined by Moz's research team.

Based on these flags, you can determine whether a subdomain of a backlink pointing to your website is spammy (i.e. unnatural) or not.

Don't worry if this all seems a bit confusing at the moment.

We'll explain each of the spam flags in more detail a little later in this post.

Why is the spam score important for SEO?

This is a metric that you should definitely pay attention to.

Because it provides you with two valuable SEO-related pieces of information:

1. the spam possibility of your subdomain(s).

2. the spam possibility of the subdomains of your backlinks.

These two pieces of information are crucial for creating pages and generating backlinks that will get you to the top of the search engines.

But that's not all the Spam Score does.

It also gives you the framework for determining how spammy individual pages are, and ultimately helps ensure that your site isn't penalized by search engines for spam.

How does Spam Score work?

It's actually pretty simple and straightforward:

Spam Score uses the Moz index to find subdomains and analyze them for 17 different spam flags.

For each spam flag found, a number is added to the subdomain's Spam Score.

The final spam score is then determined by adding up all the individual spam flags for a given subdomain, resulting in a total score of 0-17.

The higher the score, the more likely it's spam.

But not always.

A few important facts about Spam Score

The Spam Score is accumulative in its relationship to the likelihood of spam.

This is something you may not know:

Almost all websites on the Internet have at least one spam flag.

However, that's no guarantee that Google will classify them as spam.

You see, the spam score is cumulative.

That's, the more spam flags a subdomain has, the more likely it's to be classified as spam by Google and other search engines.

 Spam Score focuses only on subdomains. This means that you cannot see Spam Score for root domains and individual pages.

Read the last line again, because it's very important.

It means two things:

1. a page with a medium risk subdomain (yellow) mustn't be spam.

2. a low-risk subdomain (green) may still contain individual pages that are spam.

The Spam Score isn't the be-all and end-all for determining which links are spam

The Spam Score alone isn't a guarantee that a link is spam.

There are other factors that always come into play. Factors such as the number of external links, the top-level domain of a page, and other scores such as MozTrust and MozRank, to name a few.

What all of this means is this:

It means that a subdomain with a spam score of 8 doesn't automatically make a site spammy.

Even a subdomain with a spam score of 2 doesn't guarantee that a backlink isn't spam.