Best Email Marketing Tools for us

Some Email Marketing Tools you need to know

Email marketing tools are tools that allow marketers to create, send, test, optimize and report on their email campaigns. One of the most common email marketing tools is an email service provider or ESP, like Campaign Monitor. Campaign Monitor allows companies to design beautiful emails, create automated flows and send personalized messages that improve the relationship with your customers. 

ESPs often integrate with key technologies that your business needs. For example, Campaign Monitor's Salesforce integration allows you to automatically pull in critical data for automated, personalized email campaigns. This means you can send exactly the right message to the right subscriber at the right time, building better relationships. These integrations and integrated features are examples of tools within a tool.

When choosing ESP or any other email marketing software, make sure the features offered are appropriate for your business goals. All too often, brands end up spending too much money on a tool with features they do not even use. Likewise, you can save money by choosing a ESP that does not offer all the features you need. Without the right features, you are leaving money on the table. That's why Campaign Monitor offers different pricing models, so you can choose between a pay-as-you-go plan and a more comprehensive plan.

But an ESP is not the only type of email marketing tool. An email marketing tool can be a specific tool for email marketing, such as an email subject line generator or an inbox placement testing tool, or a suite of tools that allows a marketer to perform all of their email marketing end-to-end.

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